BOOK – From good to Great

Good to Great: Why Some Companies Make the Leap… and Others Don’t is a management book by Jim C. Collins that describes how companies transition from being good companies to great companies, and how most companies fail to make the transition. The book was published on October 16, 2001. “Greatness” is defined as financial performance several multiples better than the market average over a sustained period. Collins finds the main reason certain companies become great is they narrowly focus the company’s resources on their field of key competence.

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