INSPIRATION, MARKETING

Peter Drucker – Create a Customer


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The Purpose Of A Corporation: To Create A Customer In 1954, Peter Drucker put forward an equally radical idea for business. His book, The Practice of Management, argued that the whole world was mistaken in thinking that the purpose of a firm is to make money for itself. Common sense and conventional wisdom were wrong. “There is only one valid purpose of a corporation:” he wrote, “to create a customer.” Only one. Making money is the result, not the goal of a corporation. Steve Denning, Forbes

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