Salesforce CEO Marc Benioff – Vision and Values

Marc Benioff steered Salesforce to stellar success through “V2MOM.” which stands for vision and values (V2) combined with methods, obstacles, and measures (MOM). It’s shorthand for their fundamental business processes:

Vision: Defines what you want to do or achieve.

Values: Principles and beliefs that help you pursue the vision.

Methods: Actions and steps to take to get the job done.

Obstacles: The challenges and issues you have to overcome to achieve the vision.

Measures: The ways in which you measure achievement.

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