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HBR – Distill Your Message to Just 15 Words


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Know how to pitch.  Start with the idea and why you are the right person to take the stage and deliver this big idea. While it must be a big idea, you need to be able to communicate it in 15 words or less.

Share what the audience will take away, as well as the global impact of the talk. Don’t save the most important part of your pitch for the end; people may stop reading before they ever get to it.

Know your audience. When you do research on your audience ahead of time, it gives you the opportunity to craft your talk with the language that your audience speaks.

Know your objective.  It’s about being authentic. Even though the audience is probably not going to audibly respond to you when you’re speaking on a stage, you are in a scene with them, and when you have a clear objective in terms of what you want, and how to get it, you will be more believable and captivating from the stage, therefore building your confidence as a speaker. Think about the objective you have going into your speech. Maybe your goal is to get the audience to donate to a worthy cause, or spread the word about your ideas. If you want your audience to accept your ideas, or change their opinion about something, how are you going to get them to do it? You can inspire, motivate, or even scare them into changing their minds. But you can’t do any of those things until you know what you want the ultimate outcome to be.

Know the difference between a good talk and a bad talk. A good talk has content that is fresh and well-edited, with a clear arc that takes us on a journey. A good talk is one that is so well rehearsed that you are able to let go of the script and freely share the content in the moment. A good talk is one where your audience wants to adopt your idea at the end of the talk.

click here for the full HBR article, image by UNSPLASH

 

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