Inc. – Invite Fresh Ideas to the Table

Create an outside team of advisors. Unlike a focus group, they are not anonymous, but purposeful in providing valuable insight about the trends in your market. Your advisory team should always provide data, not assumptions, about what is trending and emerging so your company can be ahead of the learning curve. Members of your advisory team should have term limits, so you are always on-boarding fresh ideas every 2 to 4 years. 

https://www.inc.com/carol-sankar/want-your-business-to-grow-you-need-to-invite-fresh-ideas-to-table-heres-how.html

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