The key elements of success
First, my vision for the company never wavered. I wanted to create the finest Indian beer and sell it everywhere. With determination, my tea and I turned Cobra into a household name in Britain, and that strength of brand helped us through tough times.
At the same time, we’ve been creative and flexible – willing to constantly adapt, learn, grow and innovate. That’s the heart of successful entrepreneurship: knowing where you want to go but staying open to different ways of getting there.
HBR Nov-Dec 2018 p.34 – Karan Faridoon Bilimoria of Cobra beer.