David Goggins – Can’t hurt me

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Mark ScheipnerMark Scheipner recommend “Can’t Hurt Me” a book by David Goggins. “It is a motivational book, from that aspect I would give it a 10-10. My tip would be to listen to it when you are going for a big challenge in life, be it career wise or a physical challenge. Guess I never put more km on the road than in these 2 days. It teaches you that you will always have something in the tank, even if you don’t thinks so. It’s all about the right mindset.”


Gerard Salvador, David is super inspiring, watch this video:


BOOKS, RizeClub®

WHEN -Daniel H. Pink

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WHEN – the scientific secrets of perfect timing by Daniel H. Pink.

This book provides tons of practical insights on time. What time of day best supports organizing a team call. When should you complete your most complete analytical tasks.

Supported by solid research, but presented in a light story telling mode Daniel Pink shares valuable insights such as:

  • In the morning we are alert, our vigilance or “inhibitory control” helps our brains solve analytical problems. But for creative insights problems you actually need your guard to be down, it is best to complete these tasks in the afternoon.
  • People feel increasingly warm towards others in the morning, peaking around lunch time, then it drops back with a dip around 16.00 hr, increasing to a peak around 20.00 hr.

Recommended by Joost d’Hooghe


Too tech to fail – Gerard Salvador

The future of tech is here. Are you ready?

Gerard portrait n & b_2628Gerard Salvador is project manager at SIEMENS, tech lover and author. Gerard is also member of RIZE CLUB a global hero network – This is a book about the new era that is going to change our societies and our perception of technology, work and self-worth as human species. I noticed a hole in the media surrounding technological innovation. Plenty of authors were putting out books about their personal favorite technology of the future, but none of them could be taken as a true guide to decisions about our future because none of them gave a comprehensive view of it as a whole. The impact of the technologies itself is broader than what you think!

I wanted to change that. (more…)

BOOKS, RizeClub®

“the Four” Silicon Valley’s Trillion Dollar companies

This week I’ve spend an amazing time on the West Coast. I had the honor to visit Trillion Dollar Tech companies that are shaping the way we communicate, shop and basically live. As a souvenir our Cupertino team handed over the book below, “the Four” by Scott Galloway, an absolute must read. Do not wait too long reading this one, because there a nr of Asian unicorns, fast… Joost d’Hooghe 

“For all that’s been written about the
 four over the last two decades, no 
one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them?”


BOOKS, RizeClub®

Nr 1 reading tip: Delivering Happiness by Tony Hsieh

Here are the key messages from “Delivering Happiness” by Tony Hsieh, the multimillionaire CEO of Zappos.

It is important to discover the one thing you are passionate about, and conversely, what you don’t want to do

The central theme of the book is literally delivering happiness as a business by living a life of passion and purpose.

Delivering Happiness details the story of Tony Hsieh and his company Zappos, an example of how thinking long term and following your passions first can lead to not just profits, but a happy life for you, your employees, and customers.

The book provides an alternative approach to corporate culture that focuses on the simple concept of making people around you happy, and by doing so, increasing your own happiness.

In life and in business, you will win some and lose some, but what is truly important is finding out the one thing you are passionate about.

delivering happiness


Melle Ketting

“Getting acquaintances to work together for better projects” is what I like to do. Being a matchmaker between engineers/project managers and challenges at our customers.

Foto_Melle.jpgTranslating customer requirements into practical and feasible solutions is a challenge that I like working on every day.

In short, I am a mix of civil engineering, sales, business development&consultancy, networking, tracking trends & market developments.

In my spare time, besides family time and workouts, I like to read business-/management books. I recommend these books:



ZERO TO ONE – Peter Thiel

“If you focus on near-term growth above all else, you miss the most important question you should be asking: will this business be around a decade from now? Numbers alone won’t tell you the answer; instead you must think critically about the qualitative characteristics of your business.” 

Peter Thiel, Elon Musk’s PayPal cofounder made the first outside investment in Facebook and funded companies like SpaceX and LinkedIn. In this book “ZERO TO ONE” Peter shares some key insights in how to change the game. (more…)


hostage at the table

Come prepared, the others do to.


George Kohlrieser—an international leadership professor, consultant, and veteran hostage negotiator—explains that it is only by openly facing conflict that we can truly progress through the most difficult business challenges. In this provocative book, he reveals how the proven techniques and psychological insights used in hostage negotiation can be applied successfully to any personal or business relationship. Step by step, he outlines the seven key factors that anyone can use to remove the blocks that stand in the way of resolving tough problems and shows how business leaders, in particular, can develop and access the skills they need to create trust and a positive mind-set in their companies. LINK to the book.