Haier’s Micro-enterprises

HAIER changed from Monolithic Businesses to Micro-enterprises. In most organizations there’s little that supports bold thinking and doing. Old assumptions get challenged only once the business has hit a wall. Not so at Haier. Every Micro-enterprise is charged with pursuing ambitious goals for growth and transformation – known internally as “leading targets”. Rather than taking last […]

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Peter Drucker – Create a Customer

The Purpose Of A Corporation: To Create A Customer In 1954, Peter Drucker put forward an equally radical idea for business. His book, The Practice of Management, argued that the whole world was mistaken in thinking that the purpose of a firm is to make money for itself. Common sense and conventional wisdom were wrong. “There is […]

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