The key elements of success First, my vision for the company never wavered. I wanted to create the finest Indian beer and sell it everywhere. With determination, my tea and I turned Cobra into a household name in Britain, and that strength of brand helped us through tough times. At the same time, we’ve been […]Read More My vision never wavered
“My vision for the company never wavered. I wanted to create the finest Indian beer and sell it everywhere. With determination, my team and I turned Cobra into a household name in Britain, and that strength of the brand helped us through tough times. At the same time we’ve been creative and flexible – willing […]Read More the heart of successful entrepreneurship
Create an outside team of advisors. Unlike a focus group, they are not anonymous, but purposeful in providing valuable insight about the trends in your market. Your advisory team should always provide data, not assumptions, about what is trending and emerging so your company can be ahead of the learning curve. Members of your advisory team […]Read More Inc. – Invite Fresh Ideas to the Table
Most members own BOSE products, and the noise cancellation head sets have become an essential travel companion. In our hero powered network we wondered “How does BOSE maintain it’s leadership position and continues to develop great products?”. Here are some clues we found; BOSE website; “But maybe the most important principle we live by is […]Read More How BOSE stays the boss of sound
The world’s largest asset manager Blackrock’s CEO Larry Fink calls for purpose in his annual letter: Purpose and Profit: An Inextricable Link I wrote last year that every company needs a framework to navigate this difficult landscape, and that it must begin with a clear embodiment of your company’s purpose in your business model and corporate […]Read More Blackrock’s CEO Larry Fink calls for purpose
HOFFMAN: Notice how she keeps turning problems — in this case, piles of useless clothing — into solutions: sources of funding. That’s why I call the best entrepreneurs “infinite learners”. The more thorny patches they hit, the more effective they become at hacking their way out. The only problem is that some CEOs — like Nancy — […]Read More YOUR PLAN B NEEDS A PLAN B – Nancy Lublin, Founder & CEO of Crisis Text Line – Masters of Scale podcasts with Reid Hoffman
OUTNR. member Andy Mosmans shares his view on what drives success; Recently I read a very interesting article on Medium from Michel Bachmann, with the title ‘Start with Who’. It is off course a reaction to one of the most popular TED Talks of Simon Sinek in which he encourages people to ‘Start with Why’. That is, leaders […]Read More Start with Who!
OUTNR.® is honoured to post this blog on Employer Branding by Andy Mosmans, a leading Brand Strategist, successful Entrepreneur and author of “Ondernemingssucces & BRANDING NL”. Andy is Strategy Director and Partner at ARA creative agency.Read More EMPLOYER BRANDING ACCORDING TO ANDY MOSMANS