Fast Company – the 50 companies that are creating the future today

Excerpt from the Fast Company article; 04 Disney Plenty of venerable media empires aspire to be players in the streaming wars. None is better positioned than Disney, which retooled its organization to deliver its own video services rather than license content to Netflix. “We’ll do a better job than others,” says direct-to-consumer chief Kevin Mayer. […]

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Apple CEO Tim Cook Applies Three Persuasive Communication Techniques To Answer Tough Questions – Forbes, Carmine Gallo

Excerpt from Forbes article by Carmine Gallo; 1. Use a simple three-part story structure. Cramer asked Cook to make the case for Apple’s stock, which had fallen about 4% since the first of the year. Cook immediately took control of the narrative and shifted the story away from the stock price which, as he correctly points […]

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