Reward risk

Inc. magazine – “Don’t wait for the right circumstances to present themselves to you, that force you into action. Be bold enough to seize and create the opportunities that will bring a greater than average return. Getting the results you desire doesn’t come as a result of being a reluctant superhero, that only uses their superpowers when […]

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ZAG – Marty Neumeier, building differentiated brands

OUTNR. member Marty Neumeier captured high-performance brand strategies in a powerful book: ZAG. “As the pace of business quickens and the number of brands multiplies, it’s customers, not companies, who decide which brands live and which brands die.” “Today’s real competition doesn’t come from other companies but from the extreme clutter of the marketplace. Fighting […]

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