Joost d’Hooghe

Joost d’Hooghe – I am a strong believer of using positive energy and personal relationships to build lasting commercial partnerships. Applying a 90-10, “getting things done” approach. My ambition is to build strategic alliances between winning organisations, either in executive commercial roles or as general manager. Working with agile and empowered teams with a focused approach (strategic accounts, […]

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Peter Drucker – Create a Customer

The Purpose Of A Corporation: To Create A Customer In 1954, Peter Drucker put forward an equally radical idea for business. His book, The Practice of Management, argued that the whole world was mistaken in thinking that the purpose of a firm is to make money for itself. Common sense and conventional wisdom were wrong. “There is […]

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