Red Bull vs Coca Cola and Pepsi

By Alexis Burton – University of Texas – Among the countless energy drink brands, Red Bull stands out both nationally and internationally. The company has noticeably focused its efforts on marketing. Their marketing strategies are perfectly aligned with their target customers around the world. Red Bull’s marketing team has utilized modern strategies such as social […]

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Global Marketing Manager Automotive – DSM

Do you want to drive the future of DSM Engineering Plastics?  If you are an International Marketing Manager in Automotive – anywhere in the world – we want to hear from you! Check out our job:  Roeland Polet Anouk de Graaf Harry Na Joost d’Hooghe Rob Crowell Henk-Jan Koenen Sander Brakel #automotive #marketingstrategy #sustainability #engineeringplastics 

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The key to offering value lies in the understanding of what problems, needs, and wants can and should be fixed and fulfilled. In case you’re launching your product right now, don’t forget about the market research process.