Start with Who!

OUTNR. member Andy Mosmans shares his view on what drives success; Recently I read a very interesting article on Medium from Michel Bachmann, with the title ‘Start with Who’. It is off course a reaction to one of the most popular TED Talks of Simon Sinek in which he encourages people to ‘Start with Why’. That is, leaders […]

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Peter Drucker – Create a Customer

The Purpose Of A Corporation: To Create A Customer In 1954, Peter Drucker put forward an equally radical idea for business. His book, The Practice of Management, argued that the whole world was mistaken in thinking that the purpose of a firm is to make money for itself. Common sense and conventional wisdom were wrong. “There is […]

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