Red Bull vs Coca Cola and Pepsi

By Alexis Burton – University of Texas – Among the countless energy drink brands, Red Bull stands out both nationally and internationally. The company has noticeably focused its efforts on marketing. Their marketing strategies are perfectly aligned with their target customers around the world. Red Bull’s marketing team has utilized modern strategies such as social […]

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RedBull racing

We love heros and they teams they work in, RedBull Racing is top of our list. Christian Horner and Max Verstappen are playing to win, enjoying every step of the mission. Formula One is a team sport. Individual performances can change races – but championships are won by the best team. This has always been […]

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