Blue Ocean Strategy

summary of HBR’s 2004 October article W. Chan Kim Renee Mauborgne “There are two ways to create blue oceans. In a few cases, companies can give rise to completely new industries, as eBay did with the online auction industry. But in most cases, a blue ocean is created from within a red ocean when a […]

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HBR – Freek Vermeulen – Many Strategies Fail Because They’re Not Actually Strategies

“new strategies” are often not strategies at all. A real strategy involves a clear set of choices that define what the firm is going to do and what it’s not going to do. Many so-called strategies are in fact goals. “We want to be the number one or number two in all the markets in which we […]

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Single vs multi brand strategy

An organization is very much linked to it’s core brand. In order to facilitate express sales growth, through an aggressive short term campaign, it is recommended to operate at least one secondary “outlet” brand. The second brand allows you to gain short term growth, and capture additional market share, without diluting your core brand. A […]

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