Blue Ocean Strategy

summary of HBR’s 2004 October article W. Chan Kim Renee Mauborgne “There are two ways to create blue oceans. In a few cases, companies can give rise to completely new industries, as eBay did with the online auction industry. But in most cases, a blue ocean is created from within a red ocean when a […]

HBR – Bridging the Strategy-Execution Gap

“Vision without action is a daydream. Action without vision is a nightmare.” Commit to an identity. An organization must commit to an identity through a shared understanding of its value proposition and distinctive capabilities. In short, the organization must commit to focus on what it is good at and then go after it. Spend more time […]

HBR – Freek Vermeulen – Many Strategies Fail Because They’re Not Actually Strategies

“new strategies” are often not strategies at all. A real strategy involves a clear set of choices that define what the firm is going to do and what it’s not going to do. Many so-called strategies are in fact goals. “We want to be the number one or number two in all the markets in which we […]

Reid Hoffman – Masters of Scale – make everyone a hero

Gary Hamel – competitive advantage

the Top Line Trinity

For high performance top line growth these three disciplines must be fully in sync; Strategy, Marketing and Sales.

Single vs multi brand strategy

An organization is very much linked to it’s core brand. In order to facilitate express sales growth, through an aggressive short term campaign, it is recommended to operate at least one secondary “outlet” brand. The second brand allows you to gain short term growth, and capture additional market share, without diluting your core brand. A […]

Joost d’Hooghe

Joost d’Hooghe – I am a strong believer of using positive energy and personal relationships to build lasting commercial partnerships. Applying a 90-10, “getting things done” approach. My ambition is to build strategic alliances between winning organisations, either in executive commercial roles or as general manager. Working with agile and empowered teams with a focused approach (strategic accounts, […]